Being the largest sportswear manufacturer in Europe, Adidas has focused on innovation and constant creative changes in order to keep the company moving forward. Partnering with many big names and establishing various collaborations, its no wonder Adidas has become so successful. Here we will look at the three most popular categories of apparel created by Adidas.

Fashion Apparel

Although originally founded as a sportswear manufacturer, Adidas has grown increasingly popular in the world of fashion. More elegant designs of apparel can be found within the Adidas line that are less tending to the needs of athleticism and more so the need of style. The most popular example of designer adidas apparel would be the Kanye West collaboration that is currently in the works.

Basketball Apparel

Adidas has also partnered with James Harden in order to create a very well developed and creative line of basketball apparel and shoes. With Harden being a top of the league player, its no surprise that the adidas basketball line is able to rival the likes of Nike and Under Armor. In addition to their main face for the brand, Adidas has also partnered with other young NBA stars for future project incorporations. Some of these stars include.

• Donovan Mitchell
• Brandon Ingram
• Trae Young

Soccer Apparel and Footwear

The most influential partnership that Adidas has with anyone at the moment would be their partnership with Lionel Messi. Debatably the greatest to ever play the sport, Messi has boosted Adidas into an unbelievably successful campaign in the world of soccer. Messi has his own line of clothing within the company as well as cleats, both of with are at the top of sales in this category of apparel for the company. With a newly signed contract to stay with the company in 2017, I certainly look forward to seeing how Messi will continue to innovate and boost the company of Adidas.

Under Armour is one of the worlds biggest sports apparel companies. One of the biggest reasons for all of UA’s success is different clothing lines based off of popular athletes from various sports. Lets take a closer look at Under Armours biggest Clothing lines

Jordan Spieth

The Spieth clothing line became extremely popular after 2015 when Jordan spieth exploded in the golf world after winning the Masters and the US Open. Spieth’s line opened up the door for under armor to start producing various other golf related apparel lines as well.

The success of the line was mostly because of the following reasons:

• Jordan Spieth popularity rose greatly
• Extreme comfort on and off the course
• Reasonable prices for all consumers

Stephen Curry

Steph Curry also rose to fame in the 2015-16 season after showing the world a different way to play the game of basketball. Setting records on three point shots while also winning the MVP caught the attention of Under Armour immediately.

The Curry clothing line was also a huge hit for Under Armour sales because of the comfort and and reasonable prices of the products. The Curry “Ones” were a huge shoe for the company as it broke records in sales during 2016. Steph Curry’s unique style and way of playing attracts a lot of young basketball player and athletes to follow its brand.

Tom Brady

Obviously a huge name in sports, Tom Brady signed with Under Armour in 2010 which immediately blew up because of the athlete’s popularity in the NFL. From shoes to workout gear and even cold gear, the TB12 clothing line became immensely popular with younger athletes and fans of all kinds.

Under Armour has been one of the most popular sports apparel brands in the world along with companies like Nike, Adidas and others. They proudly support both athletes and non athletes with various clothing lines that appeal to all consumers. Under Armour prides itself on great quality at an affordable price. Not only is the company well respected for their products, they also help out frequently in the community around Baltimore City where the company was founded. It will be very interesting to see how this company performs in the future.

Nike boasts one of the most successful portfolios when it comes to their signature shoe lines. They have created endorsement deals with the most popular NBA stars of our generation. With names like Kobe Bryant and Lebron James, shoes are bound to sell. We will be taking a look at the 3 most popular signature shoe lines Nike has created.

#1 Jordan Brand

The Jordan brand has become the most iconic basketball shoe line of all time. Its success has led the Jordan brand to become a subsidiary of Nike itself. Jordan brand’s rise to popularity comes down to a few reasons:

• Michael Jordan’s NBA rise
• Unique appearances of each shoe
• Exclusivity associated with it due to collecting

#2 Zoom Kobe

It would not be possible to create a list like this not featuring the Zoom Kobe signature shoe line. Kobe Bryant’s iconic NBA career inspired an entire generation to scream his name when shooting a plastic bottle into a recycling bin. It is no surprise that his impact translated to the sneaker industry as well.

Personally, this will always be my favorite signature shoe. Kobe represented hard work and grit for all young kids growing up playing basketball. His unique style and determination are the reasons why his signature shoe is still successful even after his retirement.

#3 Lebron’s Signature

Lebron’s impact on the NBA has been immense. Some people don’t even realize the impact his signature shoe has had on the sneaker landscape. Lebron’s signature shoes emulate himself. These shoes are strong, powerful, and uncompromising, just like the man they were designed for. There have been over 10 iterations of this signature shoe, let’s take some time to mention some of the best:

• Zoom Lebron II
• Zoom Lebron IV
• Lebron 8

Nike is home to the most famous signature shoes due to their relentless pursuit of the world’s best athletes. Nike is successful because of their ability to create signature shoes that truly represent the players they are made for. With their business model, I cannot wait to see what type of sneakers Nike comes up with next.