Nike boasts one of the most successful portfolios when it comes to their signature shoe lines. They have created endorsement deals with the most popular NBA stars of our generation. With names like Kobe Bryant and Lebron James, shoes are bound to sell. We will be taking a look at the 3 most popular signature shoe lines Nike has created.
#1 Jordan Brand
The Jordan brand has become the most iconic basketball shoe line of all time. Its success has led the Jordan brand to become a subsidiary of Nike itself. Jordan brand’s rise to popularity comes down to a few reasons:
- Michael Jordan’s NBA rise
- Unique appearances of each shoe
- Exclusivity associated with it due to collecting
#2 Zoom Kobe
It would not be possible to create a list like this not featuring the Zoom Kobe signature shoe line. Kobe Bryant’s iconic NBA career inspired an entire generation to scream his name when shooting a plastic bottle into a recycling bin. It is no surprise that his impact translated to the sneaker industry as well.
Personally, this will always be my favorite signature shoe. Kobe represented hard work and grit for all young kids growing up playing basketball. His unique style and determination are the reasons why his signature shoe is still successful even after his retirement.
#3 Lebron’s Signature
Lebron’s impact on the NBA has been immense. Some people don’t even realize the impact his signature shoe has had on the sneaker landscape. Lebron’s signature shoes emulate himself. These shoes are strong, powerful, and uncompromising, just like the man they were designed for. There have been over 10 iterations of this signature shoe, let’s take some time to mention some of the best:
- Zoom Lebron II
- Zoom Lebron IV
- Lebron 8
Nike is home to the most famous signature shoes due to their relentless pursuit of the world’s best athletes. Nike is successful because of their ability to create signature shoes that truly represent the players they are made for. With their business model, I cannot wait to see what type of sneakers Nike comes up with next.
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