Being the largest sportswear manufacturer in Europe, Adidas has focused on innovation and constant creative changes in order to keep the company moving forward. Partnering with many big names and establishing various collaborations, its no wonder Adidas has become so successful. Here we will look at the three most popular categories of apparel created by Adidas.
Fashion Apparel
Although originally founded as a sportswear manufacturer, Adidas has grown increasingly popular in the world of fashion. More elegant designs of apparel can be found within the Adidas line that are less tending to the needs of athleticism and more so the need of style. The most popular example of designer adidas apparel would be the Kanye West collaboration that is currently in the works.
Basketball Apparel
Adidas has also partnered with James Harden in order to create a very well developed and creative line of basketball apparel and shoes. With Harden being a top of the league player, its no surprise that the adidas basketball line is able to rival the likes of Nike and Under Armor. In addition to their main face for the brand, Adidas has also partnered with other young NBA stars for future project incorporations. Some of these stars include.
- Donovan Mitchell
- Brandon Ingram
- Trae Young
Soccer Apparel and Footwear
The most influential partnership that Adidas has with anyone at the moment would be their partnership with Lionel Messi. Debatably the greatest to ever play the sport, Messi has boosted Adidas into an unbelievably successful campaign in the world of soccer. Messi has his own line of clothing within the company as well as cleats, both of with are at the top of sales in this category of apparel for the company. With a newly signed contract to stay with the company in 2017, I certainly look forward to seeing how Messi will continue to innovate and boost the company of Adidas.
Sports Apparel 